The film of Turkish Airlines with social media phenomenon Zach King, describing the safety rules in a different way has been launched.
The visual effects specialist King again proved his quality by making a good job.
Zach King’s interesting and funny videos which are announcing his name to the whole world are moving rapidly towards million clicks on YouTube.
Zach King, one of the most famous names of Vine also took part in THY’s new in-flight safety demo.
THY has also added a new one to its successful advertising promotion campaigns.
Some film scenes are being shared on social media with the #MagicOnBoard tag.
Announcement from Turkish Airlines
“Travellers’ Attention
In order to enhance security and passenger protection during air transport operations Turkish Airlines, Europe’s best airline for six consecutive years according to Skytrax, produced a new flight safety video featuring filmmaker and social media phenomenon Zach King.
With the significant growth in the number of first time or irregular travellers over the recent years, Turkish Airlines, the airline that flies to more countries than any other airline, chose to leverage illusions to improve the safety level on-board. The main purpose of the video is to keep passengers’ attention high during the explanation of important safety procedures using the power of illusion.
Watching the film, passengers are flipped between reality and illusion, with King bringing key aspects of flight safety to life through his signature digital slight of hand tricks.”